The events team at Intercom began this year with the goal of creating a series of events that…

The SaaS law of averages suggests 40-60% of people who sign up for a free trial of your…

When we started work on our latest book, Intercom on Starting Up, we wanted to provide readers with…

Peter Drucker once said the only purpose of a business is to make and keep a customer. For…

In most things in life, roughly 80% of effects come from only 20% of the causes. 80% of…

When it comes to communicating with customers, we often focus on the right words and the right medium,…

Your product can get millions of signups or downloads, but it counts for little if you can’t get…

“What is customer engagement?” Fair question. Unless you’re selling something as painfully obvious as garbage bags, you’re going…

SMS has long been the whipping boy of the messaging world. Compared to the latest breed of messaging…