Many writers and editors I know spend much of their day working with “subject matter experts”. In…

It doesn’t matter if you’ve tried every marketing technique in the book, if you’re not onboarding users successfully…

Shipping product is a milestone, but it’s also the beginning of a longer process, the point when the…

The events team at Intercom began this year with the goal of creating a series of events that…

The SaaS law of averages suggests 40-60% of people who sign up for a free trial of your…

When we started work on our latest book, Intercom on Starting Up, we wanted to provide readers with…

Peter Drucker once said the only purpose of a business is to make and keep a customer. For…

In most things in life, roughly 80% of effects come from only 20% of the causes. 80% of…

When it comes to communicating with customers, we often focus on the right words and the right medium,…