Latest posts by Jeff Serlin
Tech stacks are the tools that marketing and sales use to reach out to customers and track results. They form the backbone of modern sales and digital marketing operations. When set up right,…
Customer Engagement 37 min listen
Marketing and sales may employ different tactics, but their goal should be singular: help the company sell its product. We discuss how sales and marketing should work together to form a single revenue plan.
Sales 5 min read
Live chat requires sales teams to develop new skills, from how to engage in real time with website visitors to how to qualify in a conversational, not spammy, way.