Why Dale Carnegie, the grandfather of self-help books, endures in the digital age
Very few non-fiction books have had the long-lasting impact of Dale Carnegie’s 1936 classic, How to Win Friends…
Single Grain’s Eric Siu on using content to grow your business
Eric Siu has helped some of the biggest brands in tech accomplish one all-important task: grow their revenue….
Driving new revenue: how real-time support improves conversion
The prevailing view of customer support is that it’s a cost center, and that companies are always looking…
Putting $125M to work for you, our customers
We just raised $125M in a round led by Mary Meeker at Kleiner Perkins. Here’s what we’re going…
Running a help center that retains more customers
Your help center is the home of all knowledge about your product. It gives your customers the information…
The book that David Ogilvy said every marketer must read
Advertising legend David Ogilvy said nobody should have anything to do with marketing until they’ve read Scientific Advertising…
Eventbrite’s Brian Rothenberg on growing a marketplace
Five years ago Brian Rothenberg joined Eventbrite to start its cross-functional growth team. Fast forward to today, and…
Start your marketing with why: Getting your story right
No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re…
Reduce your churn with a retention messaging strategy
A successful SaaS business is built on retaining your existing customers, not just acquiring new ones. Today, we’re…