Passing the GDPR test; or how we learned to stop worrying and love the EU
The EU was kind enough to provide a stress test for our email delivery pipeline during the GDPR…
Close.io CEO Steli Efti on the rights and wrongs of lead qualification
To build a great product, you have to intimately understand the problem it’s built to solve. To build…
Take the wheel and choose your own career direction
We all like to think we’re the drivers of our own life. We intuitively feel that we are…
Making the transition from consultant to product engineer
Those unfamiliar with what product engineers do could be forgiven for assuming that it’s all broadly the same…
The one simple question our bot asks that saves our Sales team hours
As the rise of bots and automation continues apace, a lot of people are wondering how the sales…
Build the right thing
This week I gave a talk at The Next Web on the importance of your product strategy when…
Clearbit’s Matt Sornson on driving growth with data and content
When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. But…
Exploratory research: how to use it to drive product development
In today’s data-driven world, the idea of using research to build great tech companies has gone from being…
Announcing Intercom on Marketing – the print and audio edition
Today we’re launching our latest print and audiobook – Intercom on Marketing. Published in a digital format back…
