Velocity’s Doug Kessler on bringing the mojo back to content marketing
We know “mojo” is not your typical marketing jargon, and it’s not often thrown around in a business setting, but that’s exactly what today’s guest says we’re missing.
We know “mojo” is not your typical marketing jargon, and it’s not often thrown around in a business setting, but that’s exactly what today’s guest says we’re missing.
Scale by Intercom 40 min listen
360Learning’s Director of Content Joei Chan chats to Dee Reddy about the making of Onboarding Joei, how to work unexpected new formats into your content marketing strategy, and how to balance creativity with lead generation.
Customer Engagement 5 min read
An emphasis on storytelling glosses over the quality that’s even more crucial for a brand’s content marketing to find success: personality.
Customer Engagement 8 min read
The Intercom Content Team offer their highlights of the year, from the projects they most enjoyed working on to the articles they just enjoyed reading.
Customer Engagement 4 min read
When crafting your content strategy, there is one simple tactic which, provided you stick to it, will help you rise above the noise. Put simply: have an opinion.
News & Updates 10 min read
It has been a year of extraordinary growth at Intercom and here at Inside Intercom. Here is a collection of highlights and insights from 2018, from our blog posts to our books, our podcast to our microsites.
Customer Engagement 30 min listen
Patrick Campbell, CEO of ProfitWell, on why he left his job as an economist at the NSA to start building software, the density of marketing channels today (and how to break through the noise) and the biggest pitfalls to avoid when pricing your product.
Customer Engagement 23 min listen
Meagen Eisenberg, CMO at MongoDB, discusses the most important hires every marketing team needs, what B2B marketers can learn from the consumer world, and the must have marketing technologies for your business.
Customer Engagement 6 min read
The first law of content marketing is that publishing is an expensive business. No matter how hard you try to…
Customer Engagement 8 min read
You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing…