Customer acquisition strategy: How to acquire more customers in 2023
Even the best businesses in the world lose customers. That’s why you need to find a strategy to steadily bring in new customers in order to survive – and thrive.
Even the best businesses in the world lose customers. That’s why you need to find a strategy to steadily bring in new customers in order to survive – and thrive.
Scale by Intercom 30 min listen
The rise of the Big 3 – Amazon, Google and Facebook – means that the way we find and consume information is ever-changing. In our final episode of Scale, HubSpot’s VP of Marketing Meghan Keaney Anderson shares how marketers need to adapt their customer acquisition strategies.
Sales 5 min read
Acquisition metrics are traditionally the measure of success most rewarded by businesses, but retention is just as important, which makes it crucial that you focus on setting your customers up for long-term success.
Scale by Intercom 20 min listen
Customer centric marketing: what is it and what does it even mean to be customer-centric in 2019? We sat down with Leela Srinivasan, CMO at SurveyMonkey, to find out how to build a customer centric business in the 21st century.
Customer Engagement 23 min listen
Meagen Eisenberg, CMO at MongoDB, discusses the most important hires every marketing team needs, what B2B marketers can learn from the consumer world, and the must have marketing technologies for your business.
Sales 3 min read
Your invisible sales pipeline is made up of all of the people who visit your website but will never fill out a contact form. Sales trainer Richard Harris explains how to turn your invisible leads into real revenue.
Customer Engagement 8 min read
You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing…
Customer Engagement 30 min listen
Your business is currently doing one of two things: it’s growing, or it’s dying. This podcast is a special compilation of some of our favorite insights from growth-focused conversations we’ve had with industry leaders who’ve grown startups to many billions in revenue.
News & Updates 2 min read
We’ve just launched our latest book, The Growth Handbook. If there’s one perennial problem all businesses face, it’s this: how…
Customer Engagement 35 min listen
What do Dropbox, Uber, AngelList, Front, Gusto and Boba Guys have in common? All have benefited from the advice of growth expert and Andreessen Horowitz general partner Andrew Chen.