Customer Engagement 5 min read
What everyone ought to know about subject lines
In most things in life, roughly 80% of effects come from only 20% of the causes. 80% of Warren Buffet’s…
Customer Engagement 5 min read
In most things in life, roughly 80% of effects come from only 20% of the causes. 80% of Warren Buffet’s…
Customer Engagement 4 min read
When it comes to communicating with customers, we often focus on the right words and the right medium, but far…
Customer Service 5 min read
Many online businesses have done little to improve our most frustrating real life customer support experiences. Too often, they rely…
Product & Design 6 min read
When we released our new messenger last year, we added the ability for customers to create rich, personal profiles so…
Customer Engagement 12 min read
An effective messaging strategy is the bedrock upon which you can build customer engagement. Unless your customers value what you…
News & Updates 5 min read
Maybe because it was a leap year, or possibly due to the stronger office coffee… But from adding a new…
News & Updates 4 min read
At Intercom, we’re always curious about how messaging shapes the way we communicate online with customers and website visitors. We’d…
Customer Engagement 32 min listen
As Intercom’s original marketer, Matt has been instrumental in shaping our go-to-market strategy around the Jobs-to-be-Done methodology and scaling marketing within…
News & Updates 5 min read
If you’ve used a marketing automation tool to talk to customers, you’re familiar with the frustration of trying to send…