Customer Engagement 4 min read
Using case studies to tell your story for you
It’s easy to forget how much those of us in B2B SaaS companies ask of our potential customers. We’re not…
Customer Engagement 4 min read
It’s easy to forget how much those of us in B2B SaaS companies ask of our potential customers. We’re not…
Product & Design 6 min read
As your startup grows and starts to gain traction suddenly everyone has opinions about your product. You will drown in…
Customer Engagement 5 min read
The definition of an “engaged user” varies from product to product, but it’s fundamental to the success of every product. Here are 4 approaches that will help you increase this crucial metric.
Customer Engagement 7 min read
Churn is one of the most important metrics tracked by today’s startups. But also one of the most misunderstood. We’re…
Product & Design 7 min read
The first wave of the internet was deeply impersonal. It enabled immediacy, scale, and access. But anonymity ruled – it…
Sales 3 min read
Marketing works best when it connects your customer’s description of their problem with your product. But not all your customers…
Product & Design 1 min read
Most product feedback is categorized by what was said, and occasionally who said it. But there’s more to it than…
Customer Service 9 min read
We recently wrote about scaling a product team and we’re keen to share more of how we work. In that…
Customer Engagement 3 min read
When you uncover the jobs that your product is hired for it can inform your entire go-to-market strategy. While Jobs-to-be-Done…