Customer Engagement 4 min read
Why we’re dropping the term “content marketing”
We’ve never been 100% comfortable with the phrase content marketing at Intercom. In the space of five years content marketing…
Customer Engagement 4 min read
We’ve never been 100% comfortable with the phrase content marketing at Intercom. In the space of five years content marketing…
News & Updates 31 min listen
It’s why we’ve written more than 500 articles on this blog and why we recently published Intercom on Starting Up,…
Customer Engagement 4 min read
When it comes to communicating with customers, we often focus on the right words and the right medium, but far…
Customer Engagement 27 min listen
Whether you’re trying to attract users, establish trust or grab the attention of potential investors, you’re going to need to…
Customer Engagement 4 min read
The question of what it takes to become an expert has occupied psychologists for decades. As user onboarding and customer…
Customer Engagement 3 min read
Given that we’ve invested so heavily in content over the years, we’re often asked about what this looks like day-to-day….
Customer Engagement 4 min read
If you’ve never designed a messaging schedule for a product or app, there’s always low-hanging fruit and quick wins.
Customer Engagement 3 min read
A badly-written email is about as effective as a love letter addressed “To whom it may concern.” Don’t waste your…
Customer Engagement 3 min read
At Intercom we’re lucky to work with many, many talented engineers, designers and researchers. The best editors serve as proxies…