Picking a pricing strategy for your product
Choosing the correct pricing for your product is a daunting task – particularly if you’ve never priced anything before. But there are some simple techniques to get you started. Whether you’re a…
Choosing the correct pricing for your product is a daunting task – particularly if you’ve never priced anything before. But there are some simple techniques to get you started. Whether you’re a…
Customer Engagement 5 min read
Most businesses are eventually faced with the key question: How much should we charge? There’s no one true answer. There…
Customer Engagement 5 min read
Every start-up from every incubator claims to be disruptive nowadays, but the claim always falls apart under any close examination….
Customer Engagement 6 min read
Any product serving two distinct sets of users is addressing a two-sided market. eBay connects buyers and sellers. Google connects…
Customer Engagement 6 min read
The total market for coffee in America is worth about eighteen billion dollars. That’s $18,000,000,000 if you like to see…
Product & Design 5 min read
In a talk titled Reinventing IT, Prof Clay Christensen, author of The Innovators Dilemma, asks a simple question: Why do…