Solving for complex onboarding: Paving a path to value for your customers

Product teams often fall into the trap of spending most of their time on the core functionality of the products they’re building. But focusing on the core product can often come at the expense of deeply considering what the onboarding process – the real-world process customers have to go through to start getting value from the product – will be like.

Customer Engagement 6 min read

People used to buy goods and services according to what was called the AIDA model – attention, interest, desire, and action. Digital marketplaces have disrupted that order, making onboarding and first use experiences more crucial than ever.