Product & Design 10 min read
Killer user onboarding starts with a story
Want more people to adopt your product? Make sure you know what progress looks like in your user’s life, not…
Product & Design 10 min read
Want more people to adopt your product? Make sure you know what progress looks like in your user’s life, not…
Product & Design 28 min listen
Daniel’s spent his career at the intersection of design and business leadership. He’s currently a design partner at GV, the investment…
Product & Design 6 min read
The right presentation can transform something that sits on your colleague’s desk collecting dust into insights your team can really engage with. Here’s how to use storytelling to make those insights stand out.
Product & Design 10 min watch
If you want to understand how someone thinks your product works, give them a pencil and ask them to draw…
Product & Design 6 min read
The most powerful thing you can understand when building a product is the motivations behind people’s actions. At Intercom we’re…
Product & Design 6 min read
There’s lots of resources for getting started with Jobs-to-be-Done interview techniques. Yet most of these apply to physical products. If…
Product & Design 11 min watch
When you’re building a new product, you need to help customers understand the value your product delivers – fast. Designing…
Product & Design 1 min read
Today we launched our fourth book, Intercom on Jobs-to-be-Done. It draws together some of the most valuable lessons we’ve learned…
Customer Engagement 4 min read
Marketers know instinctively their work impacts the bottom line (traffic spikes, growing signups), but they don’t always know which work…