Customer Engagement 3 min read
Understanding direct and indirect competition
Sometimes your customers really want to use your feature or product, but they also want something else that simply isn’t…
Customer Engagement 3 min read
Sometimes your customers really want to use your feature or product, but they also want something else that simply isn’t…
Engineering 10 min read
Strategy and planning are the heart of great leadership and management. Why? Because a goal without a plan is just…
Product & Design 6 min read
Prioritization is a perennial challenge when building a product roadmap. How do you decide what to work on first? If…
Product & Design 31 min listen
So before we turn the page into 2018, I sat down with the leaders of our product team, VP of…
Customer Engagement 28 min listen
To address that problem, Wade Foster and his collaborators Bryan Helmig and Mike Knoop co-founded Zapier, a service that allows…
Customer Engagement 5 min read
There’s a common misconception among SaaS marketers and analysts about measuring the success of online advertising campaigns – and it…
News & Updates 3 min read
Choosing the correct pricing for your product is a daunting task – particularly if you’ve never priced anything before. But…
Customer Engagement 13 min watch
Shouldn’t everyone in a startup be working on ‘growth’? If so, what actually is a growth team? Why are so…
Product & Design 23 min listen
That’s where a well crafted product roadmap comes in, something Janna Bastow knows all about. A product manager by trade,…