7 steps to creating better help center content
Go beyond bland FAQs with our tips for writing help content that informs, motivates and really sets your customers up for success.
Go beyond bland FAQs with our tips for writing help content that informs, motivates and really sets your customers up for success.
Customer Service 7 min read
Creating great proactive help content – that resolves your customers’ queries – is a dialogue between your support team and product team. Start with these four questions.
Customer Engagement 6 min read
The first law of content marketing is that publishing is an expensive business. No matter how hard you try to…
News & Updates 1 min read
In customer engagement, the right context for a message matters just as much as the right time and recipient. Given…
Product & Design 5 min read
At Intercom we want to enable businesses to communicate with their customers in a personal and meaningful way. One of…
Product & Design 4 min read
We’ve always cared about words at Intercom. This blog, our books and our product marketing attest to that. But words…
Customer Engagement 33 min listen
As the co-founder of Copy Hackers and Airstory, she’s helped companies like Wistia, Buffer and Metalab create persuasive, believable and…
Customer Engagement 5 min read
Many writers and editors I know spend much of their day working with “subject matter experts.” In tech, they’re the…
Customer Engagement 7 min read
Sharing the insights of the entire Intercom team has always been one of the core principles of this blog. If…
Product & Design 26 min listen
A short snippet of copy sets the tone for a user’s experience, and it can make or break whether they’re…